- About Founder: Jessi Nguyen
- Year of birth: 1995 (29 yrs)
- Hometown: Hanoi, Vietnam
- Graduated from Royal College of Art majoring in fashion design
- Top 10 Young Faces in Hanoi City
- Top 25 Outstanding Young Entrepreneurs in Hanoi 2022

Ms. Jessi Nguyen, the founder of Little Cherry Smock, has always harbored a deep passion for fashion and a love for children. Her story begins in her childhood in Hanoi, where she frequently helped her mother create outfits for dolls and her younger sister. These early experiences not only nurtured her love for sewing but also sparked her dream of crafting beautiful and heartfelt clothing for children around the world.
After graduating with a degree in fashion design from the Royal College of Art in London, UK, Jessi had the opportunity to work at Burberry Kids. Her time at Burberry Kids exposed her to the latest fashion trends and allowed her to hone her design skills. She mastered high standards of quality and solidified her determination to create outstanding fashion products for children.
In 2020, Jessi decided to turn her dream into reality by founding Little Cherry Smock in Hanoi. The brand name was inspired by the combination of Jessi’s family’s love for cherries and her passion for the smocked technique. The smocked children’s clothing from Little Cherry Smock quickly gained fame for its meticulous and beautiful craftsmanship.
Today, Little Cherry Smock is not only a well-known brand in Vietnam but also a “sweet fruit” of Jessi Nguyen’s unwavering dedication and boundless love for fashion and children. Her brand delivers sophistication in every detail and stands as a testament to the power of passion and perseverance in turning dreams into reality.